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Publishing high-quality content and promoting it effectively is a fantastic method for increasing search traffic to your website. Programmatic SEO approach helps you achieve that at a large scale.
Let’s take a tour through what programmatic SEO is, how to accomplish it, and the best tactics for creating large-scale landing pages.
What Is Programmatic SEO and How Does It Work?
Programmatic SEO is a way for dealing with increasing amounts of search traffic by publishing landing pages at a large scale.
Booking.com, for example, has a website dedicated to practically every aspect of finding accommodations. This is due to the fact that they use programmatic SEO to reach their intended audience.
If someone searches “hotels in (city),” Booking.com is always in the top results.
They have thousands of pages for just about every city on the planet, with the same information.
Let's get into how to do programmatic SEO.
Keyword research is already a well-known SEO tactic, but we're going to expand on it here. Here's what you should do:
- Make a list of your head terms:
There are what we call head terms in almost every programmatic SEO campaign. These are the broad categories for which you will attempt to rank. Some instances are as follows:
Booking.com: Hotels, book
Makemytrip: Flights, Booking
Head terms typically have a high search volume and are frequently searched with modifiers (more on this later).
- Find the Modifiers:
The search volume for your head terms will be the highest. However, it's likely that when you combine them with a modifier, you'll get the most volume.
You can check the search volume of your modifiers with the same tools (Google Trends and Keyword Generator).
Primary and secondary modifiers are the two types of modifiers. Here are a few examples of each of these:
Primary modifier:
-Wallets: leather wallets, wallets with many pockets, brown wallets for men
-Restaurants: Korean restaurant, Chinese food, Indian cuisine
Secondary modifier:
Wallets:: cheap wallets, purses for girls
Restaurants: vegan restaurants, cheap restaurants, restaurants near me
After you have successfully collected your head terms and modifiers, group them in a google sheet using automation scripts. ( scrapping google keyword planner ?
Structuring the CMS collection accurately to suit our project
Before you send data to Webflow, first create the right CMS collection structure for your project.
If your project has two key components:
- Individual items and their associated data
- Landing pages that would contain one or more such items like a listing page.
Keeping all of the information about each item and its landing pages in one place can be difficult.
The CMS in Webflow contains a feature called multi-reference field that allows you to quickly reference items from another CMS collection and view all of their data within the parent collection.
Multi Reference field- Webflow CMS tutorial
The first collection, called Items. The second collection, called Item listing, containing multiple Items by referencing the Item collection.
Creating pages using the Webflow CMS API
Including objects with multiple references in each collection item
With the API, this becomes a breeze. All you need is the collection item's unique item ID to add a reference.
Imagine how a foreign key functions
Building the landing pages in Webflow Editor
Once you have all the data in the right place, building the landing pages’ design is the easiest step in the process.
The Webflow marketplace provides easy to follow tutorials as well as dozens of high-quality templates, which can help a marketer build a stunning website and engaging landing pages.
Let us take you through how easy it is to fetch all the required data onto the page, even the data from linked items in the multi-reference field.
It is quite easy to fill the page with data from the collection fields. All you need to do is to select the collection field.
It is equally straightforward to fetch data from the multi-reference field Linked collection.
As The primary objective is to rank on Google Search, it’s absolutely crucial to set the meta title and meta description for each page in a way that matches the user’s search intent.
By allowing you to reference CMS collection fields in the metadata, Webflow makes it incredibly simple. This means that each landing page's meta title and description will be unique. Wowza!
Why to go forward with Webflow for programmatic SEO
There are several compelling reasons to switch to Webflow but the following clearly stand out, but the following stood out to us:
- Visitors to the website should have a uniform design and experience.
- Our marketing team's capacity to change the design of the project's pages without involving the engineering team.
- Webflow, it turns out, has a robust CMS API and comprehensive, easy-to-navigate documentation.
Webflow's CMS is an appealing solution if you want to use programmatic SEO to scale your organic growth efforts.
